Marketing

Marketing is exactly what it sounds like. It calls for an understanding of products and the cliental base in order to sell products to the public. There are four P's to focused on, product, place, price, and promotion, to help a certain product stand out over its major competitors. According to MBA2, Brian Dolan, "when you come into work, you are putting together financial forecasts, developing plans to grow the product line, and working closely with groups like R&D and Operations."

The good thing about marketing is that you can work for anything you desire. If you want, you can work in something as exciting as video games to anything as dull as the Detroit tourist department. It will provide you with a lot of training that will help you if ever decide to open a company.

Most of the time in marketing, you are meeting with your team brainstorming for various ideas for new campaigns. Dolan also says "It may be very process-driven so marketing may not be ideal for an entrepreneur person. It's important to make sure the company culture fits you and that you can see where your career is headed 5 or 10 years down the road."

Finally, what's the pay? While the marketing salary may not be as much as I-Banking or consulting, the career has lots of opportunities to move up within a firm. Also, the hours are much easier, and you are not in the office often pulling all-nighters. Overall, marketing is a career field that offers many opportunities and benefits, perfect for certain people.

These are the three main divisions of business that tend to interest people. I hope this article helps you narrow down your decision on which field you want to pursue, so that you are not attending corporate presentations every night (all though the free dinners are probably nice!). As always, if you ever need any more help, schedule an appointment with the career counseling office, or as I have found, talking to MBAs can be amazingly helpful. Lastly, good luck!